In other industries: hospitality, retail, housing - there's a whole ethos and effort devoted to placemaking and destination-building. The idea of creating a place where memories and made, where people desire to be and be seen, to share, to grow, to enjoy shared experience. Placemaking informs brand, marketing, experiential, communications etc. Cinemas could really learn from that philosophy.
Movie theaters are where some of the most formative and exciting memories are built at a molecular emotional level, it's NOT about your reclining seats or Dolby surround. It's people, curation, audience involvement, memorable moments, unusual and unique surprises...
As a psychologist I can say that the presence of other people in the audience is precisely part of the problem of declining cinema attendance. I have written about it - and the other contributing factors in an essay available June 18th. Ellis, this is a very important discussion to have and thank you for sharing it.
In other industries: hospitality, retail, housing - there's a whole ethos and effort devoted to placemaking and destination-building. The idea of creating a place where memories and made, where people desire to be and be seen, to share, to grow, to enjoy shared experience. Placemaking informs brand, marketing, experiential, communications etc. Cinemas could really learn from that philosophy.
Movie theaters are where some of the most formative and exciting memories are built at a molecular emotional level, it's NOT about your reclining seats or Dolby surround. It's people, curation, audience involvement, memorable moments, unusual and unique surprises...
Very well said Emma!
As a psychologist I can say that the presence of other people in the audience is precisely part of the problem of declining cinema attendance. I have written about it - and the other contributing factors in an essay available June 18th. Ellis, this is a very important discussion to have and thank you for sharing it.
Yessssssss!